Adidas is taking heat for a Twitter ad campaign that featured naked breasts as the company tried to promote its new sports bra range. But the breasts of men were neglected, sparkng criticism by trans activists.However, the prophetic writers of Seinfeld anticipated the controversy and suggested some brand alternatives for male athletes seeking pectoral support. Available from Costanza and Sons. Contact: Cosmo Kramer.
The Bro
The brand will inspire camaraderie among male athletes.
The Mansiere
It’s a masculine name for a sports bra for the pictorially well-endowed.